On 6th November 1996, the Malaysian Association of Asset Managers (MAAM) was formally established under the Societies Act, 1966 with the invitation of four established asset management companies to become founding members, along with the merchant banks who were involved in asset management operations.

The objectives of the MAAM are:

• To act as the representative body for its members and the asset management industry in Malaysia;
  
• To promote the asset management industry in Malaysia and to ensure the provision of a high standard of service to investors;
  
• To make representations to the Government, and regulatory authority or any other measures affecting the asset management industry in Malaysia;
  
• To consider, promote, review and make recommendations on legislative or other measures affecting the asset management industry in Malaysia;
  
• To promulgate standards of practice for the asset management industry in Malaysia;
  
• To promote proper conduct among asset managers in Malaysia;
  
• To promote research, training and education for the members of the Malaysian asset management industry; and
  
• To collect and disseminate statistical and other information relating to the asset management industry in Malaysia and elsewhere.